Winbox Author: Chloe Tan
At Winbox, we think that reliable information is the first step towards reliable gaming. For this reason, our editorial and content team, under the direction of Chloe Tan, is committed to producing excellent, well-thought-out, and user-focused content that gives each player greater influence.
Who Is Chloe Tan?
Chloe is an experienced author manager with years of expertise in player education, digital content strategy, and iGaming writing. Having worked in the field for more than 7 years, she lends credibility, clarity, and consistency to all of the information created on Winbox’s platform.
Role: Manages learning materials, in-app lessons, the blog, and the information centre. Leadership Style: Transparent, organised, and focused on research
Achievements:
Reorganised the editorial process to increase productivity.
Multilingual content support was introduced.
Better player engagement through regular content updates
Player-First, Data-Led Content Philosophy
Chloe runs a team that doesn’t just write — they research, localize, and optimize for user needs. Every article, guide, or message is:
Simple enough for beginners to understand
Useful for seasoned gamers
According to local customs and game preferences
Based on comments, user trends, and actual platform data
Chloe makes sure that all information is clear, useful, and human-friendly, whether it’s breaking down game mechanics or outlining responsible gaming principles.
Content That Goes Beyond Gaming
Under Chloe’s leadership, the Winbox content ecosystem has expanded to include:
Product tutorials, strategy lessons, and game guidelines
Industry news and updates (e.g., sponsorships, regulations)
Educational insights on responsible gaming, safety, and fair play
Player success tips, loyalty rewards guides, and bonus-maximizing advice
Her team ensures that Winbox is a reliable source of information for players rather than just a casino.
Chloe works closely with the product, support, and design teams to ensure that the content is consistent across the user journey, from sign-up to playtime. She thinks that content should be a smooth continuation of the user experience rather than only a promotional tool.
This mindset of Winbox creator Ethan Lim, who prioritises unified, user-centred tactics across all departments, is reflected in this approach.
Team Achievements and Milestones
The Winbox Author Team, led by Chloe Tan, has established itself as a reliable representative in the iGaming industry in Southeast Asia. Players throughout the region now enjoy a more intelligent, secure, and entertaining experience because of their efforts.
Key Highlights
Advanced Editing
Created an effective, scalable content workflow
Increased consistency, speed, and accuracy across all channels
Knowledge Center Launch
Established a central location for resources on responsible gaming and tutorials.
Multilingual localised content to reach a larger audience
Increased Player Engagement
Articles with SEO optimisation increased trust and time on site.
A better content strategy resulted in increased user retention.
Expanded Reach & Relevance
Published articles about strategies, trends, games, and more.
Introduced material that is regionally specific and speaks the language of the gamers.
These milestones show that the Author Team is not just supporting Winbox—they’re driving its evolution as a trusted, player-first platform.
Discover Winbox Through Chloe's Perspective
For reliable game reviews, guides, player advice, and insights, visit the Winbox Blog, which is updated by Chloe and the rest of the team.